Summer Fridays should be free and easy. Free Advice Friday covers all of the bases for you and me!

Today’s topic: On-going search engine optimization (seo)

Q:

Once my site is optimized will I maintain my search engine rank without any additional work?

A:

No. The battle for search engine placement continues everyday. Why? Because companies that use blogs and other social media are continually posting new information. Search engines strive to return relevant keyword results. Two factors in relevance are timeliness and frequency of  information posted.

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