Facebook Insights Dashboard now offers marketing gals like me (or any administrator of a Facebook Business Page) a more streamlined way to track and measure growth, sharing, and interaction on Pages.
Previously, Facebook Insights could only be viewed for each individual page. I administer several client pages and the navigation hokey pokey got a bit tedious. With the new dashboard I can see all of my client Pages at a glance and navigate multiple metrics with ease.
So, what should you do with the data that Insights provides? Use it to fine-tune the information that you share on your page and funnel traffic to online real estate that you own (like your blog or website).
