Social media can be an efficient, cost effective and measurable way to build your small business.
But before you blog, tweet or fan you’ve got to have a plan.
Here are my 5 SMART Steps for using social media to drive business:
- Set Goals
- Manage Strategy
- Assess Tools
- Re-purpose Content
- Tenaciously Review, Revise, Repeat
When considering social media as a marketing and SEO tool, small business owners must consider whether you (or your staff) have the time and expertise to:
- Integrate social media into your marketing plan
- Choose the best social media tools to drive business
- Brainstorm, create and post content
- Measure and analyze the results
- Recommend improvements to get desired results
It’s OK if you’re missing a few components. Social media consultants abound – but only one uses social media to drive search engine optimization – Word of Maus!
We collaborate with you to grow your business. Our operating principle: You are the expert in your business and we are the expert in ours. By working together, collaborating, we help you grow!
