Behind the Penguin – Client Centered Marketing

by susan maus minneapolis on November 30, 2009

I’ve gone to great lengths for clients – as many will eagerly attest.

A gig at the recent Sno Biz Regional Distributors’ Meeting in Birmingham, AL, was a piece of cake compared to others I have attended since the company became a client in 1996.

This time all I had to do was make presentations on the value of using social media to drive search engine results for their consumer focused website SnoBizFans.com and a sneak peak at the relaunch of SnoBiz.com.

Back in the early days, I was the first to don the original Bizzy costume at a worldwide distributor meeting in San Antonio, TX. It was fluffy and stuffy. Still, the lessons learned remained – mascot appearances drive sales at shave ice stands!

This version of Bizzy is more comfortable to wear and easier to maneuver. How do I know? I’m in the Bizzy suit featured on this VIDEO.

Comments on this entry are closed.