AAF Cedar Rapids-Iowa City has invited me to speak at Creative Bloc 2011 April 14. Woo hoo! A daylong conference geared toward busy marketing, communications and design professionals, Creative Bloc is open to Ad Fed members and non members alike.
“7 Resources to Make Social Media SEO Much More than Idle Chatter” is the topic of the breakout I’ll present in both the morning and afternoon sessions.
A preview: The social media explosion has created a dizzying array of experts who offer theories and how-to tips – at least that is how it looked to me. I set out to learn how these new tools could be integrated with the proven communications and marketing strategies that I was using in my daily work with clients. What I discovered was not a cookie-cutter solution but a systematic approach to using social media that produces consistent results.
My presentation uses case studies from my clients to highlight 7 FREE resources that attendees can use to:
- Attract viewers
- Funnel leads
- Improve SEO
- Drive new content using analytics
- Measure the results
Register online for a day of inspiration, creative bloc busting and fun!
